10 Great Articles to Help Boost Your Brand in 2015

With a New Year comes new goals for your business and your brand. When you are planning out your year and looking for inspiration, it can be easy to get lost in a sea of 2015 trends articles.

That’s why we’ve sifted through some of the clutter for you. These 10 great articles are a nice place to start your planning and boost your brand in 2015.

Web Design

From parallax scrolling to ghost buttons and upwardly responsive design, Econsultancy has the 17 Crucial Web Design Trends for 2015.

For another perspective, MakeUseOf has a nice infographic with 8 Design Trends for 2015.

Bonus: Responsive Web Design and Why It Matters

UX and UI

2014 was a big year for UX Design, and 2015 is shaping up to be bigger, as UX Magazine states in their Top UX Predictions for 2015.

Stuart Laybourne brings up excellent points in his UX, UI, and 2015 Web Trends article, and his comment hits home; it’s up to your designers (in-house or agency) “to distinguish which is a trend based in improving UX and which is a trend to be trendy.”

Use the trends that make sense for your business and brand, now and in the future. Nobody wins from shoehorning in trends just to be trendy.

Bonus: Simplify Your UX Design with Who, What, When & Why


“Every year new hardware and software appears, but the most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.” – James Thomlinson, Partner and Managing Director of Bell Pottinger Digital

Here are their 15 Digital Marketing Trends for 2015 in one slick infographic, with the data to back it up.

You can always count on The Sales Lion to keep you energized, and their Hubcast podcast with 2015 Predictions on Content, Inbound, Social, Email, Podcasting, & More won’t let you down.

The need for quality Content Marketing continues to grow in 2015. While you’re working harder, you can work smarter with these 10 Content Marketing New Year’s Resolutions for 2015.

Bonus: 5 Tips on Planning Your Marketing to Millennials

Bonus: How Inbound Marketing Helps Build Your Brand

Social Media

As the importance of Social Media grows, the platforms seem to change just as fast. Jayson DeMers’ Top 7 Social Media Marketing Trends That Will Dominate 2015 will give you an idea what to expect in the year to come.


“If your Ecommerce business is not placing importance on Ecommerce web design, 2015 is the year to do so”, says Cherene Etemadi in her 4 Ecommerce Web Design Trends and Predictions for 2015.


Developing your non-profit marketing plan? Make sure you know the 5 Marketing Trends for 2015 That You Can’t Ignore.

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